SouthRock has lost the right to operate the Starbucks brand in the country<\/a>. The termination of the contract was confirmed on Friday (27\/10). The manager is trying to reverse this termination in court.<\/p>\n\n\n\n
On October 13, Starbucks Coffee International sent a request to SouthRock and the group companies that operate the brand in Brazil to terminate the contract. The claim was that the operator had failed to pay certain obligations related to the license, such as royalties.<\/p>\n\n\n\n
SouthRock told the court that the Starbucks operation is its largest asset, with a turnover of around R$50 million per year. Therefore, the company claims, it is an essential operation for the company.<\/p>\n\n\n\n
\u201cI believe the judge will grant this injunction to SouthRock, suspending the effects of the termination and establishing mediation between the parties. After all, the company operates the Starbucks brand in Brazil. Their business activity is the exploitation of the brand. If Starbucks terminates the contract and they are no longer authorized to operate in Brazil, it will become a regular coffee shop. It will no longer be Starbucks, it will completely lose its business configuration. Just like Eataly, which would become a regular market,\u201d says Camila Crespi.<\/p>\n\n\n\n
\u201cThe brand they operate is an essential activity for the company. If they are prevented from operating Starbucks, this completely undermines the operator\u2019s own business activity,\u201d concludes the lawyer.<\/p>\n\n\n\n
Renato Scardoa shares the same assessment and understands that \u201cthe best path would be to maintain the licensing agreement by selling SouthRock\u201d. \u201cIf this does not happen, in theory, Starbucks could license the brand to another player in the market and SouthRock would go bankrupt due to the loss of its reason for existing\u201d, he says.<\/p>\n\n\n\n
\u201cThe collapse of SouthRock could generate a perverse cascade effect for franchisees, suppliers, landlords and employees,\u201d adds Scardoa.<\/p>\n\n\n\n
The American company Starbucks began operations in Brazil at the end of 2006, through a joint venture with local investors. A joint venture is a business collaboration model that consists of the union of two or more companies with the objective of executing a project.<\/p>\n\n\n\n
Initially, the company was controlled by Caf\u00e9s Sereia do Brasil, which held 51% of the business. In 2010, the group in the United States announced the purchase of the rest of the operation, acquiring 100% of Starbucks Brasil Com\u00e9rcio de Caf\u00e9s. Currently, there are 190 stores spread across the country.<\/p>\n\n\n\n
In 2019, Starbucks expanded its initial operation, which was focused on S\u00e3o Paulo and Rio de Janeiro, and now also has a presence in Santa Catarina, Distrito Federal, Rio Grande do Sul, Paran\u00e1 and Minas Gerais.<\/p>\n\n\n\n
Until the termination of the contract, SouthRock was responsible for all stores as master licensee, without sub-franchising the units. When questioned by the reporter of\u00a0Metropolises<\/strong>\u00a0Regarding the number of Starbucks stores closed in the country, the manager did not reveal figures. The report found that more than 30 units closed their doors in recent months, both in large cities, such as S\u00e3o Paulo and Rio, and in small or medium-sized municipalities.<\/p>\n\n\n\n
In a note sent to the\u00a0Metropolises<\/strong>, SouthRock says it \u201ccontinues to operate the Starbucks brand in Brazil and is committed to continuing to work closely with its business partners to develop the brands in its portfolio in Brazil.\u201d \u201cAlignments on licenses are part of the judicial recovery process and are carried out directly with these partners,\u201d the company says.<\/p>\n\n\n\n
Reproduction source: Metr\u00f3poles<\/p>","protected":false},"excerpt":{"rendered":"
Em mat\u00e9ria publicada no site do Metr\u00f3poles, nossa advogada, Dra. Camila Crespi, sobre como a crise na gestora SouthRock amea\u00e7a futuro da Starbucks no Brasil. O pedido de recupera\u00e7\u00e3o judicial apresentado \u00e0 Justi\u00e7a de S\u00e3o Paulo pela gestora\u00a0SouthRock Capital, operadora de marcas como\u00a0Starbucks, Subway, Eataly e Brazil Airport Restaurants, \u00e9 resultado de uma crise que […]<\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contencioso"],"acf":[],"_links":{"self":[{"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/posts\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":0,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/categories?post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luchesiadv.com.br\/en\/wp-json\/wp\/v2\/tags?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}